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How sticky is sticky?
Great VMSCo’s are often referred to as having ‘sticky’ products. Sticky in the sense that customers don’t want to (or can’t) stop using...
Dec 30, 20176 min read


How to Create Shareholder Value in Vertical Market Software Companies
This post may seem a bit controversial if you're an entrepreneur who built your business organically, from the ground up, but when I...
Dec 30, 20168 min read


The Top 10 Tips for Vertical Market Software Investing
1. Don’t over pay. The single most important factor in driving returns in VMSCo investing is seemingly obvious; it’s purchase price....
Nov 29, 20165 min read


How to Find Great Vertical Market Software Investment Opportunities
Suppose you’re looking to invest in or outright acquire a Vertical Market Software Company (VMSCo), where do you begin? How does one go...
Sep 30, 20169 min read


Vertical Market Software is the Best Opportunity in Tech
Why are Vertical Market Software Companies (VMSCo’s) so interesting? It’s a good question. Most people have never heard of them. Even...
May 27, 20167 min read


What is a Vertical Market Software Company (a.k.a a VMSCo)?
According to Gartner, vertical market software is the largest category of the overall software market with over $100B in sales in 2013...
Mar 26, 20166 min read
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